I had the privilege of speaking with Jill Stolt who is the President of Wellventions. She initially contacted me about doing hair for a commercial/photoshoot that she was doing with Future Pointe Dance Team. I was unable to attend, but sent in two of my stylists from my salon, Touch of Class Phase III Salon located at 442 North Street in Rochester, NY. Wendy and Monet did very well, and staff were pleased. I have appended some information about Wellventions program and what happened behind the scenes, as well as an upcoming show.
Wellventions Youth Celebrate Healthy Eating & A Healthy Economy At
Join Us to Support Innovation in Healthy Food & Entrepreneurial Training
“If you are looking for a healthy alternative to the massive intake of candy for Halloween, urban teens are hosting WellVentions’ first fundraising event focused on healthy eating – complete with food costumes, food & beverage sampling, innovative installations, live performances, and amazing prizes for all ages. These local teens are celebrating their entrepreneurial success under a Max & Marian Farash Charitable Foundation grant as they launch their new healthy specialty food brands and share what they learned about healthy eating. They have invited some of our region’s finest local chefs to create inspiring recipes using the ingredients from their products. Featured at Edible Expo are samplings of those recipes, “edutainment” media, and a nutrition themed art exhibit. A recipe book will be published.
Edible Expo is a fun event for adults and youth of all ages and is open to the public. A $10 donation in advance or $15 at the door, supports programming, and the event is free to children under 10. Tickets are available at www.eventbrite.com. Your contribution supports entrepreneurial training and youth development for local teens who deserve access to a better future. Edible Expo will be held from 4:00 p.m.-8:00 p.m. on October 26, 2014 in the Artisan Direct Art Space located at 565 Blossom Road, Rochester N.Y. 14610. Park free across Blossom Road in the “Red and Yellow Elephants” lot.
Highlights of the event include:
- Official Introduction of Youth Driven Specialty Foods developed by the teen entrepreneurs – SauceAtude & Gawalli Pasta.
- Local Chef Sample New Recipes using ingredients from the teen’s specialty foods.
- Recipe Book containing these recipes that the teens can pair for sale with their products.
- The First Nutrition Themed Young People’s Art Exhibit where youth ages 7-18 are invited to draw stories about nutrition topics to enter. The winning images will be printed in the recipe book with the top winner on exhibit at a national art show. Magic Dragon children’s magazine will publish selected pieces from the show in a coming issue. For more information, please visit the Edible Expo website at www.WellVentions.org.
- A Live Performance That Promotes Healthy Eating by contrasting the energy from fresh food vs. junk food, starring urban teens and FuturPointe Dance.
- A Kids Café & Juice Bar offering innovative smoothies and healthy drink recipes that contain local fruits and spice blends, with drink names created by the youth.
- Food Costumes by Each 1 Stitch 1 Fabric & Design Studio and Feltro Fashion.
- Debut of youth driven media that will help the teens sell their specialty food products. This includes: a public service announcement celebrating fresh foods, the SauceAtude group’s entrepreneurial training video, the Gawalli Pasta group’s promotional video, and “My Entrepreneurial Journey” video with adventures from all 4 groups.
- Students from Clara Barton School 2 are growing fresh produce for the event on their Mobile Edible Wall Unit, under the Green Living Technologies vertical farm program.
- Stilt Walking Tomato Plant James Ryan – from The Anything Project – hosts the Tomato Sauce Production Theater where kids can experience the imaginary world of sauce production.
- The Friends of the Rochester Public Market will showcase volume 2 of their cookbook to share the recipes, the stories, and the love of our Market!
“We are proud of the progress our teen entrepreneurs have made in two years” says Jill Stolt, President of WellVentions. “Our teams have branded innovative specialty food products that can compete effectively with national brands. By promoting their products through health related “edutainment”, the teens have become strong advocates for healthy eating with other young people in the Rochester community.”
The youth service organizations participating are: 1) Community Place of Greater Rochester – who is out now selling their “SauceAtude” product – a salsa/sauce “With An Attitude”, and 2) Youth For Change (The Divas & The GoodFellas) – who are producing a whole grain, “One-Pot” spiced pasta product with cartoon characters that appeal to their younger peers.
WellVentions is a not-for-profit, social enterprise organization dedicated to supporting entrepreneurial training, product innovation, and wellness education. The organization supports the creation of innovative products, promotions, and edutainment that helps build community wealth, jobs, and inspiration for a healthy, youthful community. WellVentions is in the second year of a Max and Marian Farash Charitable Foundation Grant under Foodlink as Fiduciary. To learn more visit www.WellVentions.org or call us at 585-461-0633. “
Youth play vegetable instruments for their public service announcement. These instruments are replicas of actual instruments they crafted from real food and recorded as their music for the commercial.
Behind the scenes of commercial shoot and props.